While LGBTQ-specific apps exist, some gay users may prefer Ashley Madison's mainstream positioning for confidential affairs. "As someone married and closeted, I felt more comfortable here," said one user.
Privacy is a major draw, allowing users to hide identities. This discreet approach could appeal to LGBTQ users fearing being outed, though critics say the marketing assumes a straight user base.
The company argues it simply facilitates affairs regardless of orientation. But GLAAD says the branding "screams this is for cheating straight spouses" and excludes LGBTQ perspectives.
In summary, some LGBTQ presence exists on Ashley Madison, but many criticize the narrow marketing focus on straight affairs as non-inclusive.